Bebe Starburst

For Bebe's Fall windows, the company wanted to have an easy setup concept that doesn't sacrifice their bold visuals. My role was to help design a concept that fits into their windows while thinking about the process of manufacturing and store installation.

Wanting to utilize the starburst motif, I designed a 3D printed core that includes holes for easy assembly. Measurements were accounted to fit in all Bebe's windows regardless of retail composition size. The display is set up at the store level, where visual merchandisers piece each rod into the core. With the starbursts hanging in the background and window clings in the foreground, the Bebe display is complete.